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Return on Experience

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At the heart of Carol Goldsmith’s coaching is a powerful peak performance tool that turns conventional success wisdom outside-in. It’s called Return on Experience.

Return on Experience reveals the success strategies that are hidden inside every person. When people complain, “I don’t’ know what to do,” Carol can answer with confidence, “Yes, you do. Your experience contains the clues to success.”

The model brings up to conscious awareness successes that may have been forgotten or dismissed as flukes. Suddenly, strengths, skills, and best practices that had gone unnoticed are seen to be parts of a success process that can be adapted and used again. When past performance informs present action, the result is a positive Return on Experience (ROX).


“Managers and MBA candidates using the ROX model have had immediate ‘A-ha’ moments. Of all the performance models and tools they learned, many rated ROX as the most powerful.”

--Dr. Barbara Bird, Professor
Kogod School of Business, American University


First introduced at American University in 2004, Return on Experience is gaining international recognition in coaching and leadership circles. Soon ROX will join the lexicon of must-know business terms as the old top-down, do-it-my-way style of management fades, and enlightened executives learn how to lead themselves, and others, through the power of direct experience.

More on the ROX Model

Success Stories

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Step 1: What do I want?

Clients clarify their objectives using The Intelligent Outcome™ model.

Step 2: When have I experienced that?
Tapping into a past success generates Self-Empowerment (ROX 1).

Step 3: How did I do that?
Translating experience into know-how crystallizes Self-Knowledge (ROX 2).

Step 4: How can I apply that now?
Transferring past knowledge to the present leads to Mindful Action (ROX 3).

Step 5: What results am I getting?
Transforming actions into outcomes produces the Desired Results (ROX 4).

Step 6: How can I help others succeed?
Transferring the ROX model to others unleashes Authentic Leadership (ROX 5).